LACOSTE brand 75th anniversary

LACOSTE brand into in order to celebrate the 75th anniversary this year, Creative Director Christophe Lemaire designed a series of qualifying merchandise, as distinct from spring and summer show lively exciting keynote, the 75th anniversary of the new color, design style smart simplicity low-key, outer package from tags, shoe box, bags are designed to render out fine texture. In the men's side, jacket, cotton polo shirt, straight jacket lapel, tailoring the simple elegance, are men; women's wear certain sections go very simple and elegant style, black and white contrasting color palate, long version licensed dress v-neck sweater, embroidered version crocodile flags on zoom fit jacket, interpretation of French women's casual elegance.

Shoes ju, Christophe Lemaire create new style-CATALONI, the design of the wedge-shaped with a spring and summer leisure atmosphere, let women walking in perfect elegant white canvas uppers with black feet and shoes, leisure also jogged with fashion and historic landmarks; as regards the heel pressure have cold white crocodile logo flag, this idea originated from 1927 René Lacoste Sir Robert George art friends to his picture, embroidered in his colourful sport coat eye-catching, this initiative brought about a decorative fashion, so Lemaire also use 1963 René Lacoste fascinating classic sports shoes, producing a surface and place it in the same French loafers, insoles, and let brand to tradition.

In order to carry forward the LACOSTE brand spirit, Lemaire is the 75th anniversary takes advantage of opportunity also designs three model of pockets, and side by the canvas manufacture, the calf skin plays the part, simultaneously front the pocket embroiders has is printing the classics logo round sign together, performs black and white to match colors distinctively again for its series characteristic. 3 designs respectively are the functional superelevation medium Boston package, on the gymnasium or when the weekend use the quite convenient bucket package, as well as the feminization small knapsack, can satisfy one week life the different situation use demand. More details please examine alligator brand special area